Racing’s Support Line – Racing Welfare’s multi-channel digital and telephone helpline to launch on Monday 18th January
15th Jan 2016 | News
Funding from The Racing Foundation and Godolphin has made the development of Racing’s Support Line possible. Both organisations recognize that extending the charity’s service delivery through a digital platform will allow its services to reach more people; particularly those who are living and working in rural areas away from the main racing centres.
The Digital Support Services will empower people by giving them access to the information they need, at precisely the moment they need it. Many people find it easier to disclose difficult material online rather than in a face-to-face situation or on the telephone and the ability to start a sensitive enquiry in a low-pressure online environment will engage many more people with the charity’s services. With more than 54% of adults now owning a smartphone and a further 30% of adults regularly using a tablet, the Digital Support Services will be fully accessible via these devices.
The features of Racing’s Support Line include:
Racing Welfare’s Welfare Officers will continue to provide their expert service from the regional offices in Newmarket, Lambourn, Malton , Middleham and Epsom along with a roving Welfare Officer based in the Midlands; however, the digital platform will allow them to have more time to dedicate to those most in need of specialist help.
Dawn Goodfellow, Chief Executive, said: “The launch of Racing’s Support Line will help Racing Welfare get closer to its vision that no-one from the thoroughbred racing and breeding community is left unsupported. We are committed to developing our services to match the needs of the people we support. The availability of online advice and support is going to help us reach many more people throughout 2016 and beyond.”